The Side Project Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list is free and open source so feel free to suggest your own additions anytime.
This section pairs nicely with the Pre-Launch section of the Sales Checklist, so be sure to check that out too.
I have been up against tough competition all my life. I wouldn’t know how to get along without it. - Walt Disney
Make a list of competitors (see this list of tools to research competitors).
Monitor competitors’ websites for changes.
If we knew what we were doing it wouldn’t be called research. - Albert Einstein
Make a list of your competitors’ customers:
Create Pricing page (see this list of pricing models):
Set up analytics to learn about who signs up, bounces, etc.
Set up error logging, monitoring, capturing, etc.
Set up on-site messaging to capture leads and engage customers as they land on your site (see our list of live customer chat tools).
See this list of email marketing tools for services that make managing email easier.
Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done. - Unknown
Content Marketing is all the marketing that’s left. - Seth Godin
Research keywords that you’d like your site/blog to rank for.
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. - Amy Jo Martin, CEO of Digital Royalty
Choose the social media accounts you’ll use.
This section pairs nicely with the Post-Launch section of the Sales Checklist. Sales and marketing are really two sides of the same coin, so you’ll probably need a little of both.
I don’t care how much money you have, free stuff is always a good thing. - Queen Latifah
Run a link-building campaign.
You must spend money to make money. - Plautus, Ancient Roman playwright
Set up a user referral marketing system.
Blogging is like work, but without coworkers thwarting you at every turn. - Scott Adams, Creator of Dilbert
Repurpose existing blog posts:
Promote your blog content:
Any email that contains the words ‘important’ or ‘urgent’ never are, and annoy me to the point of not replying out of principle. - Markus Persson, aka “Notch”, creator of Minecraft
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. – Pierre Omidyar, Founder of eBay
Schedule regular social media content (try these social media tools to help automate the social media process).
The art of publicity is a black art; but it has come to stay, and every year adds to its potency. – Thomas Paine
.edusites to link to your content (good for SEO).
Guest post on other blogs.
Answer relevant questions on Q&A community sites (check back regularly)
Create/publish presentations relevant to your industry.