Oinam Digital Garden


Marketing Checklist

The Side Project Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list is free and open source so feel free to suggest your own additions anytime.

Pre-Launch

This section pairs nicely with the Pre-Launch section of the Sales Checklist, so be sure to check that out too.

Competitor Research

I have been up against tough competition all my life. I wouldn’t know how to get along without it. - Walt Disney

Customer Research

If we knew what we were doing it wouldn’t be called research. - Albert Einstein

Public Relations Preparations

Website Setup

Email Setup

See this list of email marketing tools for services that make managing email easier.

Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done. - Unknown

Blog Setup

Content Marketing is all the marketing that’s left. - Seth Godin

Social Media Setup

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. - Amy Jo Martin, CEO of Digital Royalty

Post-Launch

This section pairs nicely with the Post-Launch section of the Sales Checklist. Sales and marketing are really two sides of the same coin, so you’ll probably need a little of both.

Free Promotional Channels

I don’t care how much money you have, free stuff is always a good thing. - Queen Latifah

You must spend money to make money. - Plautus, Ancient Roman playwright

Recurring

Blogging

Blogging is like work, but without coworkers thwarting you at every turn. - Scott Adams, Creator of Dilbert

Email

Any email that contains the words ‘important’ or ‘urgent’ never are, and annoy me to the point of not replying out of principle. - Markus Persson, aka “Notch”, creator of Minecraft

Social Media

We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. – Pierre Omidyar, Founder of eBay

Public Relations

The art of publicity is a black art; but it has come to stay, and every year adds to its potency. – Thomas Paine

External Sites

Optimizations